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Laura Mercier flaunts charity alignment via Vogue.com ads
Laura Mercier ads on Vogue.comBeauty brand Laura Mercier is using Vogue.com to promote The Laura Mercier Ovarian Cancer Fund that is designed to allow donations to the cause.Laura Mercier placed...
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Neiman Marcus bolsters Christmas catalog via mobile touch points
2012 Neiman Marcus Christmas BookRetailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages...
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Lancôme establishes charity day to push donation, sales
Génifique Youth Activating ConcentrateBeauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7...
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Louis Vuitton: Content choices imperative for mobile site adoption
Louis Vuitton mobile siteNEW YORK – A Louis Vuitton executive at the Luxury Interactive 2012 conference this week said that smartphone users need to be given choices on optimized brand sites so that...
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Bobbi Brown taps mobile advertising to promote new store
Bobbi Brown mobile adEstée Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.The company is running the mobile...
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Krug leverages brand reputation via Master Sommelier ambassador
Krug ChampagneKrug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand’s first U.S. ambassador rather than tapping a celebrity...
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Diane von Furstenberg boosts brand awareness via designer evian bottle
Diane von Furstenberg evian bottleFashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a...
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Moët earns 1M impressions on first video campaign
Moët & Chandon USA’s Champagne Day video campaignSpirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their...
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L’Occitane exec: Social sign-in triggers 10pc lift in average order value
L'Occitane social sign-in pop-upNEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign-into its ecommerce...
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Harrods entices international customers via wine e-boutique
Harrods' Wine World e-boutiqueLondon department store Harrods is looking to expand its customer base through a new digital wine boutique on its ecommerce site that contains shopping guides and serving...
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Bergdorf launches children’s gift guide by looking at comical side of holidays
Bergdorf Goodman in New York New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received...
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Mr Porter prompts return ecommerce visits with a calendar of giveaways
Mr Porter's advent calendar contest Menswear online retailer Mr Porter is unveiling a prize per day on its virtual advent calendar in December leading up to Christmas Day to give its consumers a reason...
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Boucheron crafts $20K jar for La Mer to be sold exclusively at Harrods
Boucheron's La Mer jar Estée Lauder Cos.’ La Mer partnered with French jeweler Boucheron to create a limited-edition decanter for its Crème de la Mer moisturizing lotion that is available exclusively...
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Columbia, Parsons students contribute ideas for Maclaren China retail expansion
Pictured, from left, are Adaobi Kanu, Vannesa Liao, Tanvi Chaturvedi, and Aarushi Agarwal Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they...
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Luxury brands gain Twitter clarity through Tailored Audience capability
Chanel's J12 Moonphase in black ceramic Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability. The new...
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Mobile commerce and the consumer packaged goods arms race
Patrick Moorhead is vice president of mobile brand development at Catalina By Patrick Moorhead You see them all the time. Shoppers scanning bar code labels with their smartphones, presenting coupons...
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A data-driven perspective on CPG mobile marketing
Gib Bassett By Gib Bassett This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online...
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Anthropology of the mobile consumer
Patrick Moorhead is vice president of mobile brand development at Catalina By Patrick Moorhead I have been writing a lot these days about what shoppers of consumer packaged goods are looking for when...
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Young affluents provide the best growth potential: study
Michael Kors was identified as a marketer successfully reaching a younger demographic In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to...
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Fortnum & Mason looks beyond food with Stationery Week events
Facade of Fortnum & Mason British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week. From March 31 to April...
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